Small Business Online Marketing – Email Marketing For Small Businesses Customer Contact Software

Do you like to keep track of your customers? What I mean is, do you like to know who they are so that you can market to them more effectively? I hope you have answered yes to this question. If you are in business and you don’t keep track of your customers and potential customers, you should. Who better to market to than people who have already shown an interest in what it is that you do? There is no better group. Here are some ways you can market yourself to people who have an interest in your services online.

Now all of this is sort of assuming that you have a website, not just any website, but specifically a blog. If you don’t know why you need a blog then click the link below and read about it for free on my site. I will assume for now you understand that. So you have a blog, you need to open up your blog to comments. So each time you post you are giving people the chance to make a comment. Don’t just open it up though, do more than that. In the blog post itself encourage people to leave a comment. You will be surprised at the difference this makes.

Communicate with these potential and current customers through your comments, reply to them and open up a dialog. Encourage them to call you, but make sure you also handle their questions publicly so that others can see.

Another thing that every net savvy small business owner should be doing is gathering email addresses from the people who come into your place of business. Make this a part of your business process so that all your employees know how and when to ask for an email address. Typically you want to ask for this information when you are providing something in return. For instance when a price quote is being given.

Once you have this email address you should regularly send promotions and information to your customers. For instance once a month you could write an article about your product or service and send it to them via email. Send them links to your blog. Make videos and post pics for your blog and send them email to invite them to see. We often think that we shouldn’t email people a lot. Actually just the opposite is true, the more you email them the more likely they are to open your email. Especially if they know that you email them good information about your products.

Keeping in touch with your customers is the key to growing your small business. The net makes keeping in touch with your clients easy and fun. Start a strategy today that will help you to grow your business in the next six months.

Small Business Online Marketing: Why Going Online Can Be Perfect For Small Business

Marketing is one of the most important aspects of the small business. It is how that business grows and continues to strive toward its goals. Marketing can also be one of the most difficult areas for the small business owner. It is hard to determine what kind of marketing they need to have. They may not know where to turn for help or they may not know what kind of an agency they need to hire. However, for most, small business online marketing can be the answer to most if not all of these questions and then some.

Small business online marketing is simpler to learn and is often less expensive to use than traditional marketing types. When you consider how broad some marketing types are, you start to see how the money spent on them is nothing more than wasted. Imagine this scenario: you buy an ad on a local television station during one of its more popular programs. The product you sell is geared toward a younger demographic but the show is an older group. While you may have a few breakthrough sales and a few of the right people may see your ad, you certainly won’t generate enough interest or sales to cover the cost of that spot. In reality, you have just thrown that money away.

Now, imagine small business online marketing instead. The ad that you place there is being sent directly to the people who are asking to see it. They are searching for the information that your ad might be able to give to them. They are seeking for that product or that service and they have used a keyword to get to it. Now through the brilliance which is online marketing, your ad is one of those that they are going to get to- and that is the major difference. Instead of putting an ad in one spot and hoping and praying that someone sees it, your ad is being requested.

Small business online marketing directs your customers to you when it is working and lets you see almost immediately when it is not. And, unlike traditional marketing, small business online marketing can allow you to make minor tweaks and major overhauls to the campaign as you go. Try that with a traditional marketing campaign, especially one that is designed by a traditional marketing group and you might find yourself going broke, quickly.

Small Business Internet Marketing

3 Keys That Create A Foundation

Small business internet marketing provides small-business owners and service providers with several inexpensive, viable, and high-return marketing opportunities. This article will identify 3 critical yet easy to ignore Internet marketing tactics that can each help a business get more customers. More importantly, these tactics lay the groundwork for other inexpensive, high-impact online marketing efforts down the line.

They are:

  • web design
  • keyword research
  • and Google maps listings.

Having an effective and well-designed website is a critical first step that every business must take as it markets itself online. Web design should be simple, and should follow direct response marketing principles. Web design does not need to be overly expensive. While it is common for some web designers charge as much as $5000 or more to build a website, almost every small business should be able to have an effective website build for around $1000. Unfortunately expensive web design, while it may be attractive, rarely considers direct marketing principles. As a result, small businesses often spend too much money building their website and leave themselves without enough money to effectively market that website after it is complete. The primary purpose of effective small business websites is to prompt the visitor to take action by making a purchase, calling the business, going to the business, etc. Websites should not be online brochures that simply provide information but do not elicit a response from the visitor.

A second key to effective small business Internet marketing is effective keyword research. Every business needs to have a solid understanding of what words and key phrases potential customers are using to find their service or products online. Without this knowledge, almost every other marketing activity that a business engages in becomes far less effective than it could be if that business was targeting the correct key phrases. Keyword research is especially effective for off-line local businesses because, with proper targeting, those businesses can very often shoot to the top of the search engines because they are targeting location-specific keywords, which tend to be far less competitive than more generalized keywords. For example, the keyword “plumbers in Atlanta” tends to be far less competitive then the keyword “plumbing services”. In the beginning of any Internet marketing campaign, effective and focused keyword research is the key to maximizing your marketing efforts.

The third key for effective small business Internet marketing is having Google maps listings, also known as Google local listings. Effective Google maps listings provide small businesses with the opportunity to leapfrog all of their competition in the search engines for their targeted search terms. Google gives local business and service providers preference over nonlocal search engine listings for searches that are done in the area that the business serves. More importantly, it is absolutely free for any small business to create a local listing on Google, as well as other search engines like Yahoo and Bing. In order to get the best results, local businesses should also create free listings in other business directories such as Yelp and CitySearch. Local listings provide small businesses with an excellent opportunity to enjoy increased visibility in their local market at a bare minimum cost.

There are several other small business Internet marketing strategies available to every business owner. These 3 strategies are all highly effective and all are a great place for any small business to begin its online marketing efforts. Even for business that don’t actually sell anything online… plumbers, chiropractors, lawyers, car salesman… the list goes on and on… these strategies lay the groundwork for future marketing efforts that increase visibility as well as market reach, which almost always leads to more profit for the business owner